home base for my musings and portfolio

My roommate and I recently signed up for a bread CSA and couldn’t be more pleased.  What’s a bread CSA you might ask? A fresh baked, still warm loaf of delicious bread delivered to our doorstep every other week.  Past flavors have included cheesy gruyere, olive, 8-grain, and country white.  The breadman (Edgar Cuarezma) doesn’t have a website but he does have a Twitter account, which  you can check out here: https://twitter.com/#!/brdgrr. If you’re in San Francisco, tweet him to find out more about his services.

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I recently discovered a YouTube video that has provided endless laughs, copious Facebook conversations, and a few solid lessons in marketing in today’s web 2.0 landscape.  john st., a Toronto-based advertising agency, created Catvertising.  Don’t continue reading until you’ve watched this masterpiece:

Here are a few lessons I draw from Catvertising: Read More »

By Lisbeth Cervantes

The world that we live in today is advancing rapidly in the fields of computing and communications. This has allowed big changes in the way new materials are developed and the way energy is being created.

The Green Net 2010 conference brought together investors, scientists, and many companies in the green technology field together with information on various topics from the grid to the electric car. Overall, the conference concluded that much of the technological advances in the green sector have been driven by cloud computing and different networks that can effectively deliver important information from one part of the electric grid to the other. Read More »

So you may have noticed I haven’t been updating this blog too often.  I’ve been writing semi-regularly at TriplePundit.com (which has much bettter traffic, and many amazing writers) and while I used to repost content here, I’ve since learned that’s terrible for search engine optimization (or something).  Google likes original content.  So, while I’m not going to abandon this blog, the conent will be a bit irregular.  I will post links to other content I write here.  And I will also post an occasional insight piece that doesn’t belong on TriplePundit.

In the meantime, I was at BizTechDay last week, and published the following on TriplePundit that you may enjoy checking out:

• Tips to Entrepreneurs and Small Business Owners from BizTechDay
• How to Tweet Like Tim Ferriss
• From BizTechDay: Seven Things Small Business Owners Need to Know to Succeed
• BizTechDay: Helping Start-ups Succeed

Oh, and I have a new kitten – that’s her in the photo!

Social capital lies “at the intersection of money and meaning” according to Kevin Jones and Gary Bolles, founders of the Social Capital Markets Conference (Socap). Socap08 was about mapping the landscape of the social capital marketplace (also the topic of my first ever TriplePundit post). Two hundred attendees were expected, 600 came.

“Last year we wanted to validate the asset class – prove that social capital is real, large and resilient. Social capital was hurt less than other sectors. It didn’t participate in the bubble and it didn’t cause the bust and has since out performed the traditional capital market. This is partly because so many more risks are factored in, in terms of externalities,” Kevin Jones said. Read More »